The Cleveland Browns announced on Sunday that they will be changing the design of their helmets prior to the start of the 2009 NFL season. With arguably the most recognizable helmets in the NFL, the team wanted to embrace its history while paying homage to their new head coach and the players he brought with him from New York. The word “Jets” has been added to the helmet so that it is more consistent with their current roster. “We stand firmly committed to improving the team in any way that we can,” owner Randy Lerner said. “The helmet is always the most determinative factor of any NFL brand.” Instead of completely overhauling the design, as teams like Denver have, the Browns opted to simply tweak the existing design. “The new identity retains many important aspects of our history in terms of our primary mark and our colors,” Lerner said. “However, the evolution of the helmet allows us to represent the team a little more accurately. I mean, 98% of the roster is compromised of former Jets’ players.” Lerner noted that the team name will not change….unless they pick up 2 or 3 more players from New York.