Conversion rate is a term in digital marketing which means achieving the goal of a marketing campaign. If on a website, the intended conversion is when website visitors not only visit but also take actions that are your business goals, namely purchases. The form of action for each visitor is very different and varies on each website. To know more, you can see these King Kong advertising reviews.
Starting from making transactions or buying a product, registering for membership, subscribing to newsletters, downloading software, and so on. Then the question is, how to increase sales conversions using an SEO marketing strategy?
Search Engine Optimization is a strategy or series of systematic techniques to place a website or blog on the main SERP page (Search Engine Result Page) and potentially according to the specified keywords. Doing SEO does require skill and persistence, and requires analytical, competitive, and strategic skills.
One of the main indicators of the success of doing SEO marketing is the increasing position of a website or blog with certain keywords in search engines. The higher the position of a website or blog with certain keywords on search engines, the higher the visitors or visitors to the website or blog.
You need to know these terms:
Branded Terms, is a keyword in which there is a certain brand. Users usually perform internet searches using certain brand names in keywords.
Product Terms is a keyword which states the name of the product. Usually, this kind of use of keywords is accompanied by a certain brand name.
In general, Competitor Terms are used by internet users who want to buy a certain product but want to compare the advantages and disadvantages of that product with other brands.
Substitute Product Terms is one of the keywords that is often used to find other product information as a substitute. The use of keywords like this is usually to find alternative products whose quality does not differ much.
Complementary Product Terms, are keywords that mention the product but are indirectly related to the product you are selling. For example, you sell furniture products, one of which is a computer desk. When an internet user is looking for information on computer equipment, it’s likely that your computer desk sales conversions are pretty good.