It’s important to take your time when selecting a new agency, whether it be for creative, media, digital, experiential, or any of the many other types of service providers. The time, money, and impact on the company are all considered. Here are a few things to take into account when choosing agencies. Read also another review of a marketing agency, one of the best is King Kong customer reviews.
1. Strategic assets
Instead of counting on the communications provider to give a business or marketing plan, it is best to choose a professional in this field. Be on the lookout for the following: a distinct differentiation of the strategic services they offer; verifiable strategic performance, likely as case studies; and distinct demonstrations of consumer insights that lead to strategic insights.
2. Human resources
For the pitch, many suppliers will have a New Business Team that may or may not be used again. The resources that will be working on your company both temporarily and permanently need to be identified. Small agencies may have an advantage in that they have access to the most senior personnel, but if the agency grows or if key personnel is lost, they may not have the flexibility to run your company. Large international corporations may also have more turnover due to professional advancement.
The problem is that a lot of advertisers want a firm with recent experience in their industry and no account conflicts with rival firms. While having a provider with experience in your field may be ideal, this may come with a set of preconceived notions.
4. Managing abilities
Agencies are business units in and of themselves, and managing their sources of income and profit calls for expertise. Your success depends heavily on the experience these management teams bring to the table.
5. Paid time off structure
Most typically, compensation is determined using a “cost plus” formula, which consists of a wage plus overhead plus a profit calculation depending on the requirements and expectations of the advertiser. A Performance-Based Remuneration (PBR) or Value-Based Compensation (VBC) element that compensates or penalizes the agency based on performance is occasionally available to advertisers.